How to Automate Lead & Client Tracking as a Mortgage Broker
You just got off a 45-minute call with the Hendersons about their refi. You promised to send three rate scenarios and email their insurance agent, but your next client is already in the lobby. Without a system, these follow-ups slide to 8 PM, risking missed rate locks and annoyed referral partners.
The Current Reality
The Manual Way
Juggling sticky notes, LOS updates, and mental lists while jumping between email and spreadsheets to track file status.
- Hang up and quickly scribble action items on a yellow sticky note.
- Log into the Loan Origination System to update the file stage.
- Open Gmail to draft and send document requests to borrowers.
- Check a separate spreadsheet for upcoming rate lock expiration dates.
- Set a phone alarm for tomorrow's follow-up, often forgetting the specific context.
With Christine AI
The Christine Way
Voice-note or text tasks right after calls; Christine picks out the details, updates your pipeline sheet, sends emails, and sets exact reminders.
You
Voice-note: 'Just finished with Hendersons. Send them the 3 rate scenarios, email State Farm for the dec page, and schedule appraisal for next week.'
Christine
Christine creates three tasks, drafts the comparison email, sends the insurance request, and adds 'Schedule Appraisal' to your Friday todo list.
You
Text: 'Martinez rate lock expires Tuesday March 18. Remind me Friday to check extension.'
Christine
Christine logs the deadline in your tracker and sets reminder notifications for Friday at 9 AM and Monday at 8 AM.
Time Saved Per Week
10 hours per week
Back in your pocket every single week — just for this one task.
See it in iMessage
Just text Christine like you would a friend.
Christine
AI Secretary
Stop doing this manually.
Let Christine handle it.
Christine is your AI secretary, available 24/7 via iMessage. One flat rate — no per-action fees, no learning curve.
7-day money-back guarantee. No credit card to start.