What is an Instagram welcome message?
An Instagram welcome message is the first reply a business sends when someone new messages or follows the account, a short, friendly greeting that thanks them and points to a next step, usually booking. You can send it manually, save it as a Saved Reply to send in one tap, or have an AI assistant send it automatically to every new DM.
Fill examples for your business
Situation
Tone
13 templates
New DM, warm hello
Hey [NAME]! Thanks so much for reaching out to [BUSINESS] 🤍 What are you looking to book in for? Happy to help you find a time.
New DM, professional
Hi [NAME], thanks for getting in touch with [BUSINESS]. Let me know which service you're interested in and your preferred days, and I'll check availability for you.
New follower auto-DM
Yay, thanks for the follow! 🎉 If you've been thinking about [SERVICE], DM me the word BOOK and I'll send you my next openings.
After-hours auto-reply
Thanks for your message! 🌙 I'm away from the phone right now but I'll get back to you first thing. If you want to book [SERVICE], here's my link so you don't lose your spot: [BOOKING LINK].
Closed for the day
Hi [NAME], thanks for reaching out. Our hours are [HOURS] and I'll reply as soon as we're open. To book right away, you can use [BOOKING LINK].
Where are you located?
We're at [ADDRESS] 📍 There's parking right out front. Want me to book you in for [SERVICE] while you're here?
What are your hours?
Our hours are [HOURS]. [SERVICE] takes about [DURATION], so I'd suggest arriving a few minutes early. Shall I check the next opening for you?
First-time client info
So glad you found me! For your first [SERVICE], just come with clean [PREP] and I'll take care of the rest. Any allergies or things I should know? 🤍
New DM, short & professional
Hi [NAME], thanks for messaging [BUSINESS]. What can I help you book?
Weekend / closed message
Thanks for reaching out! We're closed for the weekend and I'll reply Monday. In the meantime you can book [SERVICE] anytime here: [BOOKING LINK].
Parking / how to find us
We're at [ADDRESS] 📍 Easiest parking is right out front. Message me when you arrive and I'll come grab you!
Payment methods
Great question, I take card, cash and bank transfer. The [DEPOSIT] deposit is online, and the rest you can settle at your appointment. Shall I book you in?
Cancellation policy
Happy to explain, I just ask for 24 hours' notice to cancel or move an appointment, otherwise the deposit is kept. Everything else is flexible 🙂
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Templates still need you to hit send. Christine reads each DM and answers it herself, in your voice and off your own price list, any time of day. She replies at 2am too, when the booking usually goes to whoever answers first.
See Christine answer Instagram DMs